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MEDIA CONTACT:

Dr. Dorothy Smith

703-734-0650

dsmith@consumer-health.com

Patients with certain medical conditions cannot distinguish between certain colors?

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The colors selected for the dosage form, the patient education materials, and the product packaging are critical. Patients must be able to clearly distinguish between their medications and read the patient information. Improper color selection can be a major problem in patient education materials leading to poor patient comprehension and potential medication errors.

  • Diabetic patients undergoing laser treatment for retinopathy may not be able to tell the difference between blue and green. This means that patient education materials and product packaging for this patient population should not use blue and green together when emphasizing important information.
  • Elderly patients may not be able to tell the difference between white and yellow. As a person gets older, the lens of the eye tends to yellow. This makes it more difficult to distinguish between white and yellow medications and there is a chance that patients will get their medicines mixed up and not take them correctly. This is a major problem confronting the aging population since so many of their medications are either white or yellow.

Make sure your product, packaging and patient education materials use colors that will be effective with your targeted patient population. Clinical research pertaining to the ability of patients with specific medical conditions to distinguish between colors must be considered.

About Consumer Health Information Corporation

Consumer Health Information Corporation was founded by Dorothy L. Smith, Pharm.D, an internationally recognized clinical pharmacist with expertise in patient adherence and patient education. The mission of Consumer Health Information Corporation is to help patients learn how to manage their diseases and prescribed treatments safely and wisely. The company has developed more than 4000 evidence-based patient education programs for medications, medical devices, disease management and Phase III clinical trials worldwide.  A respected clinical and educational source, Consumer Health Information Corporation has won major national and international awards for excellence in patient and consumer education programs that have significantly increased patient adherence. Dr. Smith is the author of more than 130 professional articles, 23 books and has delivered more than 150 professional and scholarly addresses.

Copyright 2012 Consumer Health Information Corporation. All rights reserved.

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Consumer Health Information Corporation  

Experts in Patient Education and Adherence Since 1983
8300 Greensboro Drive, Suite 1220
McLean, Virginia 22102
703-734-0650
www.consumer-health.com

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