How Many Patients Don’t Fill Prescriptions for Your Product?


Product managers who think it’s enough just to get the doctor to prescribe their product are building their marketing plans on shaky ground. Here’s why.

  • Nearly 11% of women and 6.4% of men fail to fill their prescriptions.
  • Only 20% of patients receive information about refills when they originally fill their prescription.
  • Lost revenues from unfilled and unrefilled prescriptions total a staggering $8 billion every year.

Don’t let this happen to your product. When patients don’t fill or refill their prescriptions, your product never gets the chance to prove its effectiveness.