Product managers who think it’s enough just to get the doctor to prescribe their product are building their marketing plans on shaky ground. Here’s why.

• Nearly 11% of women and 6.4% of men fail to fill their prescriptions.
• Only 20% of patients receive information about refills when they originally fill their prescription.
• Lost revenues from unfilled and unrefilled prescriptions total a staggering $8 billion every year.

Don’t let this happen to your product. When patients don’t fill or refill their prescriptions, your product never gets the chance to prove its effectiveness.