“Simple” Words Can Be Confusing


Even if your patient information materials pass readability tests with flying colors, that is not enough. They must be understandable.

A person may be instructed to eat less “red meat.” These words seem simple, but many consumers don’t know what foods are classified as red meat.

It’s far more complicated than using simple words! Our team of clinical experts know how to deliver your message so it is readable and understandable.