The Savvy Consumer
Dr. Dorothy L. Smith writes a monthly column for Pharmaceutical Executive entitled “The Savvy Consumer” focusing on the critical role that consumer needs and expectations play in regard to a pharmaceutical company’s DTC programs. The column draws upon Dr. Smith’s extensive patient counseling and consumer advocacy experience.
- US DTC Ads Create Dilemma in Canada
- DTC Ads: A Link to Patient Safety?
- Consumers Still Waiting for Promised DTC “Education”
- “How Accurate Is Your DTC Website?”
- “Who’s Making My Medicine Now?”
- Medication Errors and DTC Ads
- Don’t Forget about Us After the Initial DTC Ad
- DTC Ads: Promoting Compliance a Win-Win Prospect
- Consumers Call for Clarity in DTC Ads
- Reap Rewards—Not Fallout—from DTC
- hat Are You Trying to Sell Me Now?
- Does Your DTC Message Pass the Consumer Litmus Test?
- Risk Management: The Consumer Holds the Trump Card
- Who Says Consumers Can’t Make Decisions?
- Your Patient Package Insert: Does It Help or Hinder?
- Consumer Trust Takes More than Fair Balance
- Put Side Effects in Perspective
- Is Your DTC Strategy Missing the Mark?
- Patient Labeling is Here to Stay
- Is Your Message Lost among the Rose Petals?
- DTC: One Year Later
- Can DTC Programs Improve Patient Compliance?
- It’s Our Health… And We Want More than Advertising
- We Hold the Keys and We Know It
