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The Savvy Consumer

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  • The Savvy Consumer

The Savvy Consumer


The Savvy Consumer


Dr. Dorothy L. Smith writes a monthly column for Pharmaceutical Executive entitled “The Savvy Consumer” focusing on the critical role that consumer needs and expectations play in regard to a pharmaceutical company’s DTC programs. The column draws upon Dr. Smith’s extensive patient counseling and consumer advocacy experience.

  • US DTC Ads Create Dilemma in Canada
  • DTC Ads: A Link to Patient Safety?
  • Consumers Still Waiting for Promised DTC “Education”
  • “How Accurate Is Your DTC Website?”
  • “Who’s Making My Medicine Now?”
  • Medication Errors and DTC Ads
  • Don’t Forget about Us After the Initial DTC Ad
  • DTC Ads: Promoting Compliance a Win-Win Prospect
  • Consumers Call for Clarity in DTC Ads
  • Reap Rewards—Not Fallout—from DTC
  • hat Are You Trying to Sell Me Now?
  • Does Your DTC Message Pass the Consumer Litmus Test?
  • Risk Management: The Consumer Holds the Trump Card
  • Who Says Consumers Can’t Make Decisions?
  • Your Patient Package Insert: Does It Help or Hinder?
  • Consumer Trust Takes More than Fair Balance
  • Put Side Effects in Perspective
  • Is Your DTC Strategy Missing the Mark?
  • Patient Labeling is Here to Stay
  • Is Your Message Lost among the Rose Petals?
  • DTC: One Year Later
  • Can DTC Programs Improve Patient Compliance?
  • It’s Our Health… And We Want More than Advertising
  • We Hold the Keys and We Know It

In The News

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  • U.S. Food and Drug Administration (FDA)
  • How Safe Is The Prescribed Dose For Some Drugs Now On Market?
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