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Client:
Pharmacia Corporation
In
order to help consumers better understand a medical
condition, two advertorials were developed by our
experts to support a DTC
campaign. The consumer advertorial, published in consumer
magazines, described the medical condition and contained
a series of questions for consumers to ask their physicians.
The advertorial for health professionals presented
the latest statistics on the prevalence of the condition
and encouraged them to be open with patients while
discussing a potentially embarrassing problem.
Consumer
Health Information Corporation handled all stages
of the project including design and printing.
Click
here for more information on Advertorials.
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