In order to help consumers better understand a medical condition, two advertorials were developed by our experts to support a DTC campaign.
Client: Pharmacia Corporation
Advertorials For Consumers And Health Professionals
- The consumer advertorial, published in consumer magazines, described the medical condition and contained a series of questions for consumers to ask their physicians.
- The advertorial for health professionals presented the latest statistics on the prevalence of the condition and encouraged them to be open with patients while discussing a potentially embarrassing problem.
Consumer Health Information Corporation handled all stages of the project including identification of the questions consumers are most likely to ask; development of brief one-page articles individually targeted to physicians and consumers; integration of content and design to give branding to the materials; development of easy-to-understand and concise content that was evidence-based as well as complete production including printing.
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Our Competitive Edge
Here’s why our clients keep coming back.
- We know how to help you provide consumers with accurate and practical patient information to support your DTC campaign.
- We help our clients bridge the gap with health professionals so they have the credible patient information they need to be able to answer consumers’ questions.