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More
and more consumers are turning to the Internet for information
on diseases and medications. Therefore, it is important that
consumer-oriented content on web sites is clinically accurate,
up-to-date and understandable.
Too often, people with inadequate
training in patient education are developing these sitesoften
simply copying information from other web sites with no knowledge
of how reliable that information is.
Web Site Content
Our clinical
experts develop high quality content focusing on the disease
and the medication. Our team:
- Conducts an extensive drug literature
search to ensure the information is current
- Uses only original clinical articles
from peer-reviewed journals
- References every statement using
our unique DocuSource™ system. (This provides
you with an important safety net in the event a specific
statement is ever questioned.)
- Tailors the content for your specific
target audience
- Correctly interprets the clinical
articles
- Translates the information into
language consumers can understand and use
- Applies proven patient education
and behavior modification principles throughout
Web
Site Design
Our award-winning
web site designers work closely with the clinical team to:
- Develop a site map that ensures
the information is easy to access and easy to use
- Use state-of-the-art interactive
web site design
- Build in illustrations and graphic
animation to help explain the content
- Present the information in brief,
compelling segmentsavoiding "information overload"
Let us help you set your web site apart.
Make it a reputable, high quality resource for consumers.


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