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Once responsibility for the administration of the medication is turned over to the patient:

  • it no longer matters which drug has been placed on the formulary
  • it doesn't matter if the pharmaceutical company conducted extensive cost-effectiveness studies for the product
  • it doesn't matter if the physician ordered the most cost-effective laboratory tests and made the correct diagnosis
  • it doesn't matter if the patient received a 30-day or 90-day supply of the medication

Ten percent of patients who receive an original prescription don't get it filled because they're not convinced they need it. A third of patients who get a prescription will not get it refilled. Half of patients who do take the medication take it incorrectly.

 
Research demonstrates that if patients are not convinced they need the medicine, they will not even try to modify their behavior. Ambulatory drug therapy becomes extremely costly when patients go to the physician's office or hospital because of complications due to noncompliance.

For a medication to be clinically effective, the patient compliance program must:

  • provide the information patients need at each stage of their treatment (initial prescription, 6 months, 1 year, 5 years, etc.)
  • provide practical, understandable information which helps patients manage side effects, complicated dosage schedules, and other issues affecting compliance
  • use progressive education techniques to ensure that patients receive the information they need at each stage of their therapy

Consumer Health Information Corporation specializes in developing programs that:

  • convince patients to fill the initial prescription
  • provide practical information and motivate patients to take the medicine as prescribed
  • improve refill compliance