Consumers need help in selecting OTC products that are safe and effective for them to treat their symptoms. Many consumers lack the knowledge needed to determine whether an OTC product will interact with any of their current prescription medications or herbal remedies, or if they have a medical condition that makes it unsafe to take that OTC product.

When the pharmacist recommends an OTC product:

• 99% of consumers will purchase it.
• 91% of consumers will purchase it a second time.
• 91% of consumers will repurchase it from the same pharmacist who made the initial OTC recommendation.

Give your customers more information on OTCs and home test kits than your competitors. Consumers will be more likely to come back to your pharmacy and repurchase the product if they receive user-friendly "how to" information beyond what they get from your competitors. Consumer Health Information Corporation knows how to turn consumers into powerful allies for your pharmacy.