 |
|
Compliance Packaging
"The information on the packaging is the last
chance the pharmaceutical company has before the
patient removes the medication to administer it."
Click
here to see the full article. |
| |
|
|
Patient noncompliance is a serious problem in the United
States. The country spends billions of dollars every year
treating the complications caused by noncompliance. Increasing
patient compliance has to be a priority, and packaging
is an important component in this objective.
The product packaging is the last line of defense a
pharmaceutical company has against a patient taking
their medication incorrectly. The key to successful
packaging is to make sure that both the design and the
content of the patient information meet patient education
requirements.
Consumer Health Information Corporation's team of experts
can help your company create "patient-friendly"
packaging for every phase of a product's usage.
- Clinical Trials - Packaging is very important
during clinical trials. Patients MUST take the Phase
III product correctly or the clinical investigators
will be basing their conclusions, including recommended
dose, on inaccurate information.
- Product Launch - The design and content of
the starter packs can have a strong impact on patient
compliance. Patients need patient-friendly "reminder
information" on the box containing the starter
pack, as well as on the blister pack itself if one
is included.
- Post Launch - Compliance packaging and patient
information materials make the administration of the
drug easier for the patient and helps remind them
to get their refills before they run out of medication,
increasing refill compliance.
Packaging is only part of the solution to patient non-compliance.
- Our experts can help you increase your ROI significantly
by developing a total patient education program based
on a Patient Compliance Strategy for your product.
- We develop high-quality patient education materials
written and designed so that patients will understand
the information.
- We are experts in developing Patient Package Inserts,
which provides patients the information they need
to know in the language they can understand so they
are completely aware of how to manage their medication.
Unlike the standard Package Insert, which was designed
for health professionals and can leave the patient
confused and more likely to make an error, the Patient
Package Insert is designed specifically for the patient.
Compliance packaging works! It makes the final delivery
of the medication to the patient more "patient-friendly"
and ties together the entire patient education program.
It sends the message to the consumer that the pharmaceutical
company is doing everything possible to make the medication
easy to understand and safe for the patient to use.
Click here for more information about Patient
Compliance Strategies; Clinical
Trial Patient Materials; Product
Launches; DTC Patient
Retention Strategies.

|