Make sure your company's OTC products have a competitive edge. Give today's savvy consumers more information than your competitors. OTC Package Labeling Adequate information must be presented on the OTC package label in order for consumers to make informed purchases. When consumers look at OTC products on the shelf, they must be able to read and understand the information on the package. Supplementary Information There is simply not enough space on the OTC package labeling to give consumers the information they need to use OTC products safely and effectively. For instance, the simple caution statement, "Do not drink alcoholic beverages," is not enough. Consumers need to know why or they will ignore it. This is why they need additional product information inside the package.

Let us help you provide the information consumers need to self-treat safely and effectively. Our unique services include:

Strategic planning OTC package labeling and package design OTC consumer Package Inserts Rx-to-OTC consumer education materials "How-to-use" instructions to accompany the product OTC consumer disease management information. Point-of-purchase information High-quality consumer information and script production for 1-800 call-in centers

Related articles on OTC and Rx-to-OTC:

• Give Your OTC's a Competitive Edge
• Who Says Consumers Can't Make Decisions?

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