More and more consumers are turning to the Internet for information on diseases and medications. Pharmaceutical companies must be sure the consumer-oriented content on their web site is clinically accurate, up to date and understandable.

Too often, people with inadequate training in patient education are developing these sites - often simply copying information from other web sites with no knowledge of how reliable that information is.

Consumer Health Information Corporation will take the extra steps to make your web site a valuable part of your DTC program - meeting all your patient education, marketing and regulatory needs.

Web Site Content
Our clinical experts begin with the FDA-approved Patient Package Insert (PPI) for your product and develop high quality content focusing on the disease and the medication. Our team:

Conducts an extensive drug literature search to ensure the information is current Uses only original clinical articles from peer-reviewed journals References every statement using our unique DocuSource™ system. (This provides you with an important safety net in the event a specific statement is ever questioned.) Tailors the content for your specific target audience Correctly interprets the clinical articles Translates the information into language consumers can understand and use Applies proven patient education and behavior modification principles throughout

Web Site Design
Our award-winning web site designers work closely with the clinical team to:

Develop a site map that ensures the information is easy to access and easy to use Use state-of-the-art interactive web site design Build in illustrations and graphic animation to help explain the content Present the information in brief, compelling segments - avoiding "information overload"

A web site that consumers trust can increase consumer awareness, brand loyalty and patient compliance. Let us help you set your web site apart. Make it a reputable, high quality resource for consumers.

Web Site Content and Design:
How Accurate Is Your DTC Website?
It's Our Health and We Want More than Advertising

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