How Many People "Think"
They Are Allergic to Your Drug?

Your patient information materials must clearly explain the difference between a drug allergy that requires professional intervention ... and side effects that can often be managed effectively by the patient.

More than one-third of patients confuse true allergic reactions to a medication with such common side effects as nausea, diarrhea, and dizziness. Many health professionals also fail to make the distinction between true allergies and expected side effects.

What does this mean for a product manager?
The patient may stop taking what is actually an appropriate and effective medication—possibly for the rest of their life. Or the doctor might switch them to a different medication.

A well-designed patient information program can prevent this from happening.