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One
Program That Works!
A
study conducted by the University of Mississippi Research
Institute of Pharmaceutical Sciences evaluated 63 Patient
Package Inserts (PPI's ) developed by pharmaceutical
manufacturers, PPI vendors, and associations.
The study scored the patient
education materials on a "user-friendliness index"
that evaluated readability, design and printing.
The results? The mean reading
level of the materials evaluated was substantially higher
than the recommended reading level for consumers.
Of all the materials evaluated,
"A Path to Healthy Living," a disease management
booklet for persons newly diagnosed with Type II diabetes,
received the highest score.
This patient education program
was developed for the Pharmacia & Upjohn Company by Consumer
Health Information Corporation. "A Path to Healthy
Living" received the Gold Award from the National
Health Information Awards program in 1995 and was a finalist
in the prestigious 1996 Global Awards.

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