Patient Education, Patient Adherence, Patient Trust
2-Step Approach to Gaining Patient Trust & Increasing Patient Adherence
Our patient-centric approach is the same regardless of whether it is for a clinical trial, a product launch or post-marketing. The patient’s needs must be met before any medication, medical device, study drug or disease management protocol can be maximally successful. And the patient’s “point of view” must be included in order to motivate patients to fill the initial prescription as well as refill prescriptions.
Consumer Health Information Corporation has developed a 2-step approach that has resulted in dramatic patient adherence results for our clients and patients.
STEP 1 Development of Patient Adherence Strategy
The first step is to develop a patient adherence strategy. This patient adherence strategy is based on evidence-based research and our clinical practice experience with patients. We are a team of health professionals and have experience in understanding the patient’s needs and how to meet them. This requires:
- Identification of all the potential patient nonadherence barriers patients can be expected to experience with the medication (administration, side effects, laboratory tests, storage, packaging, home monitoring, etc.), medical device (if any), the specific medical condition(s) being treated as well as the patient population.
- Identification of evidence-based behavior modification techniques that have proven to be successful in motivating patients to stay in therapy and take control of their treatments. Our team of physicians and pharmacists bring years of clinical expertise with them and they have tips and techniques that are practical and have proven to be successful with their patients.
- A strategy will be developed to overcome each patient adherence barrier that has been identified.
- A strategy will be developed to integrate effective behavior modification techniques.
- Evaluation of market research results or existing patient education materials/patient labeling to determine any possible problems that will need to be changed in order to better meet the patient’s needs. This includes content, wording and readability, lack of behavior modification technqiues, logical order of presentation of information, if graphic design/layout reinforce the words and if both the content and design meet patient education requirements.
All of this information is integrated into a customized patient adherence strategy for the product and becomes the foundation for developing all the new patient education programs. This is the key to building a multi-component patient education program that will increased patient adherence and patient retention.
The second step is to develop the actual patient education content and design based on the results of the patient adherence strategy.
Our goal is to develop patient education materials that are practical, easy-to-understand and motivational. This requires:
- Evaluation of any existing patient education materials and patient labeling from the patient education perspective to ensure it meets patient education guidelines. Consumer Health Information Corporation does not believe in “recreating the wheel” if some of the previous materials meet the needs of the patient or require minor changes.
- Integration of the content and design at every step. The photos, illustrations and graphic design are carefully integrated with the content so that the “words” are always reinforced by the design. This improves patient recall. This is different from the process used by many agencies that develop content first and then only proceed to layout once the content has been approved. We do not believe this process is cost-effective for the pharmaceutical company because it is expensive to make content changes at such a late stage in the development of the patient education material.
- Evaluation of patient readability and patient comprehension at every stage to ensure that the information will be understood by patients.
- We work closely with all of the companies internal functioning groups:
- Market Research
- Brand Team Editor
- Packaging and Printing
Consumer Health Information Corporation is full-service and can either print the materials or work with you internal printers. We can help your team develop the patient education content for compliance packaging. We develop notarized translations in over 100 different languages and take steps to ensure that the translated materials are at the same readability level as the English version. We help clients with the development of questions for consumer focus groups to ensure that the market research findings will provide high quality information on patient education and patient retention.