Clients Results


 Patient Adherence, Patient Education, Patient Information, Patient Safety

Consumer Health Information Corporation has helped product teams become successful. We understand the needs of the patient and are patient-centric. Our team of experts will identify the patient barriers a product will face and we will develop an evidence-based patient adherence strategy and patient education materials that will help your patients “take control” of their treatment and be motivated to stay in treatment and lead to increased patient safety. This will result in increased patient adherence and improved treatment outcomes.

 

Here’s what we have helped our clients achieve repeatedly:

  • Sales increased 50% in 6 months for our clients after launch of our patient education programs.  Patients can understand our information and are motivated not to drop out of treatment.
  • Speedy FDA approval on our patient labeling. Some products have been able to get to market 6 months earlier than expected due to fewer FDA submissions.
  • Ready-to-use materials that required no changes after being tested in focus groups for consumers and health professionals. Decreased program development costs and program launched earlier than expected.
  • Winner of many prestigious awards both nationally and internationally for excellence in patient education.  Clients gain increased credibility and trust with patients, consumers and health professionals. Clients can print award logo or banner on their patient education materials.  This increases trust from both patients and health professionals and builds credibility.

 

 

PROBLEM SOLUTION                                      CLIENT RESULTS
PATIENT STARTER KIT

Patient Starter Kit had many problems:

  • High Patient Dropout Rate
  • Poor Refill Prescriptions
  • Poor Sales
  • High call center volume
  • Patients could not understand information
  • Patients were not refilling prescriptions.
  • Poor Sales
  • Product was in jeopardy.

 

 

  1. Developed a patient adherence strategy that could be applied to both the content and design.
  2. Rewrote the content so that patients could understand the information.
  3. Incorporated behavior modification techniques to motivate patients to refill their prescriptions and not drop out of treatment
  4. Developed a unique and creative design for all the components of the patient education  program.  The new design was based on the product branding guidelines.
  5. Successfully integrated content and graphic design. Ensured that it met patient education guidelines and incorporated behavior modification techniques into the design so that the “design” reinforced the “words”.

 

Sales increased 50% in 6 months after launch of the patient education programs.

 

Physicians called to ask sales representatives to bring extra copies of the patient materials because they had used up their supplies 

 

FDA-APPROVED PATIENT LABELING FOR MEDICATION

and

FDA-APPROVED USER MANUAL FOR MEDICAL DEVICE

 

Product required FDA-approved Patient Labeling for the medication and a User Manual for the medical device.

Patients could not understand the previous instructions.

  • Patients were not using the medication correctly.
  • Patients were not using the medical device correctly.
  • The call center was receiving extremely high number of calls from patients because they could not understand the instructions.
  • Patients were dropping out of therapy.
  • Sales were poor.

Very complicated medical device instructions with confusing content and design

Product had serious side effects

  1. Reviewed the medication instructions and medical device instructions from the “patient’s point of view” to determine barriers to patient use.
  2. Developed the patient content in easy-to-understand and concise language paying attention to order of use.
  3. Careful determination of photographs that would reinforce the content and managed photoshoot..
  4. Developed creative layout using color to simplify the steps to use and make the medical device look “easy-to-use”
  5. Worked closely with marketing, regulatory and market research to for patient adherence elements.
  6. Provided client with extensive documentation that they could use during the FDA approval process to help expedite approval.
Speedy internal approval by marketing, regulatory, market research.

 

Speedy approval by FDA.

 

The product was able to get to market in a shorter time than expected by the client.

 

Patients could understand how to administer and manage the medication and use the medical device correctly.

HEALTH SCREENING TOOLS FOR CONSUMER OUTREACH

 

A Health Screening Tool was needed for consumer outreach at health fairs across the United States.

  1. Reviewed clinical literature and behavior modification technique research that was applicable
  2. Integrated content and design so that it would be motivational and help consumer reach “next step of action
  3. Developed a Personal Log that the consumer could complete and take to their physician.  This Personal Log assisted physicians at the initial visit in making a diagnosis.
  4. Worked with market research to develop questions pertinent to patient understanding and usage of the tool
The patient education tool was tested in market research for both consumers and health professionals.

The client called to report that there were NO CHANGES required in market research for our the health screening tool.  They said this had never happened before at this major pharmaceutical company.

The health screening tool did not require any changes and was put into use earlier than expected by the client.

A DTC Campaign needed patient education tools and FDA-approved patient labeling that would be viewed as credible by consumers
  1. Worked closely with medical and marketing teams to develop the multi-component DTC/patient education strategy and all the DTC materials.
  2. Developed Patient LabelingDeveloped a Train the Trainer program.
  3. Worked closely with market research to ensure that consumers and patients understood the information and knew how to use the materials

 

 

Multicomponent program won prestigious national and global awards for excellence in patient education.

Client was able to use the award banners on their DTC and patient education materials. This gave high credibility of the program to both patients and consumers.

Consumer trust was increased.

The award banners also increased health professional trust in the materials.Patient education programs were used by all major medical centers across the US and in physician offices.

Sales increased