Patient Retention Strategies


Patient Refill and Retention Program Experts

Motivate Your Patients to Stay in Therapy

Your product’s success depends on how well you are able to gain the patient’s trust and motivate them to take your product correctly over the long term.

You are selling your product short if you focus only on getting the physician to prescribe the initial prescription. The patient makes the final decision.

Why You Need a Patient Retention Strategy for Your Products

Patient retention

  •  10% of initial prescriptions are never filled. The impact on both initial and refill sales is enormous.
  • Up to 75% of refillable prescriptions are never refilled. Sales for medicines for chronic conditions suffer the most.
  • 50% of patients don’t take the medicine properly. The product doesn’t have the chance to prove it’s effective. The physician may decide your product doesn’t work, switch the patient to another medicine, and be less likely to prescribe your product to other patients.

Lost revenues from these unfilled and unrefilled prescriptions total billions of dollars. When patients do not fill or refill their prescriptions, the product never gets the chance to prove its effectiveness, product sales do not realize their potential, and patients don’t receive the full benefit of the medicine.

Specialists in Patient Retention and Patient Adherence

Research demonstrates that if patients are not convinced they need the medicine, they will not even try to modify their behavior. When patients receive information they can trust and understand, they start to take their medications correctly and refill their prescriptions on time.  Consumer Health Information Corporation specializes in developing programs that:

  • convince patients to fill the initial prescription
  • provide practical patient information and motivate them to take the medicine as prescribed
  • improve refill compliance

For a product to be clinically effective and promote maximum return on investment (ROI), the patient education program must follow the Transtheoretical Model of Change:

  • provide the different types of information patients need at each stage of their treatment (initial prescription, 1st refill, 6 months, 1 year, 5 years, etc.)
  • provide practical and understandable patient information to help patients manage side effects, complicated dosage schedules, and other issues affecting compliance
  • use progressive education techniques so the messages reinforce each other and build brand loyalty
  • be totally integrated with the FDA-approved patient labeling and patient education materials and branding guidelines

Consumer Health Information Corporation has expertise in:

  • Customized Patient Adherence Strategies for Clinical Trials and Product Launches
  • Integration of Patient Retention Strategy into Patient Education Programs
  • Patient Compliance Research Protocol
  • Behavior Modification Strategies to Increase Patient Retention and Refill Compliance
  • Patient Progress Logs to help patients monitor their progress

Click here for more information about Patient Compliance Programs