A study conducted by the University of Mississippi Research Institute of Pharmaceutical Sciences evaluated 63 Patient Package Inserts (PPI’s ) developed by pharmaceutical manufacturers, PPI vendors, and associations.
The study scored the patient education materials on a “user-friendliness index” that evaluated readability, design and printing.
The results? The mean reading level of the materials evaluated was substantially higher than the recommended reading level for consumers.
Of all the materials evaluated, “A Path to Healthy Living,” a disease management booklet for persons newly diagnosed with Type II diabetes, received the highest score.
This patient education program was developed for the Pharmacia & Upjohn Company by Consumer Health Information Corporation. “A Path to Healthy Living” received the Gold Award from the National Health Information Awards program in 1995 and was a finalist in the prestigious 1996 Global Awards.