Content is King! Patients will drop-out if the smart phone apps do not give them feedback. Patient Information Content is the key to patient safety. Read more
Content Impacts Patient Adherence Tool Success
Consumer Health Information Corporation conducted a survey of consumers on what information they wanted from a smart phone app and what would encourage them to keep using the app.
- Consumers want a health app to give them information and personal feedback. The personal feedback is key because this provides patients with the information they need to change their behavior and motivate them to continue in therapy and take control.
- The high dropout rate with smartphone apps is concerning to the healthcare industry because smartphone apps are beginning to play an important role in healthcare. The most recent pharmaceutical industry report by Ernst & Young from February 2011 reveals that in 2010 new initiatives in health technology by pharmaceutical companies increased by 78%. A staggering 41% of those new initiatives were smartphone apps. For the time and resources invested, pharmaceutical companies need to ensure that their investments in smartphone apps do not fall into the 26% that are used only once but rather into the 26% that are used repeatedly.
Smartphone health apps will be effective as patient adherence tools only if they are able to retain consumer loyalty. This requires content that is practical and meaningful to patients. Content is the key.
We can help you develop “patient-friendly” content for the following types of e-patient education tools to help increase patient adherence:
- Disease management
- Patient Refill Reminder programs
- Smart phone apps
- Patient Adherence Packaging
- Patient Portals for clinical trials and products approved by FDA
Patient portal are a promising intervention that health professionals can provide patients with accurate information so that patients do not rely on social media
Clinical Trial patients want 24 hour communication with study team and other patients
Patient Portals allow Ambulatory patients and their physicians a confidential method of communicating more effectively